haku: @freeterm word-of-mouth / yhteensä: 17
viitteet: 1-10 / 17
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 otsikkovuositekijä
1.
Building a model of commitment for Generation Y: An empirical study on e-travel retailers
Tourism Management
2011 : AUG, VOL. 32:4, p. 833-843
 2011 Nusair, K.K.
Parsa, H.G.
Cobanoglu, C.
2.
Guest editorial: Advertising and social media
International Journal of Advertising
2011 : VOL. 30:1, p. 11-12
 2011 Choi, S.M.
3.
The impact of emotions on service quality, satisfaction and positive word-of-mouth intentions over time
Journal of Marketing Management
2010 : MAY, VOL 26:5-6, p. 381-394
 2010 White, C. J.
4.
The effect of involvement on ad judgement in a computer-mediated environment: The mediating role of presence
International Journal of Advertising
2010 : VOL. 29:4 p. 597-620
 2010 Nicovich, S.G.
5.
How do theatrical box office revenues affect DVD retail sales? Australian empirical evidence
Journal of Cultural Economics
2010 : VOL. 34:3, p. 159-179
 2010 McKenzie, J.
6.
Tourist motivation with sun and sand destinations: Satisfaction and the WOM-effect
Journal of Travel & Tourism Marketing
2010 : DEC, VOL. 27:8, p. 858-873
 2010 Prebensen, N.
Skallerud, K.
Chen, J.
7.
The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word-of-mouth
Tourism review = Revue de tourism = Zeitschrift für Tourismus
2010 : VOL. 65:3, p. 16-34
 2010 Lin, L-Y.
Lu, C-Y.
8.
Editorial. Special edition - 'New developments in online marketing'
Journal of Marketing Management
2010 : VOL. 26:3-4, p. 181-186
 2010 Hamill, J. (et al.)
9.
Revealed word-of-mouth demand and adaptive supply: survival of motion pictures at the Australian box office
Journal of Cultural Economics
2009 : VOL. 33:4, p. 279-299
 2009 McKenzie, J.
10.
The tactical use of mobile marketing: how adolescents' social networking can best shape brand extensions
Journal of Advertising Research
2009 : MARCH, VOL. 49:1 p. 12-26
 2009 Okazaki, S.
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